MICE Hubs
Introduction

Marunouchi
Refined City

Roppongi
Global City

Waterfront
Affluent City

Nihonbashi
Fusion City

Shinagawa
Accesible City

Hachioji
Soothing City

Tachikawa
Discoverable City

Shibuya
Entertainment City

SHIBA, Tokyo Bay
Smart City

CASE STUDY

01

Conference

NIHONBASHI SUSTAINABLE SUMMIT 2023

The Nihonbashi Sustainable Summit was held in Nihonbashi at Muromachi Mitsui Hall & Conference, within COREDO Muromachi Terrace. At this summit, conducted in September 2023, participants engaged in passionate discussions and sessions about the personnel and organization developments vital for survival in the age of AI.
Everyone from business proprietors to human resource personnel, CSR personnel, and young business people took part in the event. Discussions focused on three themes: "My Purpose," "Wellbeing Management," and "Next Generation Education."
Those who took part in the event said that it provided them with new insights by presenting them with an opportunity to reexamine the meaning of work and explore their own beliefs in greater depth.

CASE STUDY

02

Event

ECOEDO

At ECOEDO, visitors can experience Japan's traditional culture through the entire Nihonbashi area, and by taking in the sights and sounds of traditional yukata robes, lanterns, and wind chimes, they can see how the Japanese cool off in the hotter months. These typical summer sights trace back to the Edo era, between 1603 and 1868.
The shops that participate in the event offer discounts to customers wearing yukata. The event also features cool, summer-themed sweets, alleys where visitors can enjoy the tinkling of wind chimes, weekend summer festivals, and food stalls. With its traditional ways of enjoying the summer, Nihonbashi offers an unparalleled festive atmosphere.

Related Facilities

CASE STUDY

03

Event

SAKURA FES NIHONBASHI

Several of Nihonbashi's famous areas, such as Edo Sakura-dori Street and Nihonbashi Sakura-dori Street, have "sakura" (cherry blossom) in their name. Japan's culture of dining while taking in the beauty of cherry blossoms flourishes here. At SAKURA FES NIHONBASHI, visitors enjoy a cherry blossom viewing experience that fuses Nihonbashi's history with modern elements. With art shows, illuminations, music festivals celebrating the coming of spring, cherry blossom-themed dishes, and more, the entire area holds events that allow visitors to enjoy the cherry blossom with all five of their senses.

Related Facilities

CASE STUDY

04

Meeting

AG/SUM2019

AG/SUM is a global event that shines the spotlight on the frontlines of agritech, the fusion of agriculture and technology to help agriculture blossom into a growth industry. It was held for two consecutive years in Nihonbashi, in 2018 and 2019. This comprehensive convention included symposia that brought together startup creators and agricultural experts from Japan and overseas, an exhibition of companies developing state-of-the-art agritech products, and various networking opportunities. The convention's market was a community event held in a roof-covered 1,501sqm plaza and attracted not only event participants but also local workers and shoppers.

Related Facilities