MICE Hubs
Introduction

Marunouchi
Refined City

Roppongi
Global City

Waterfront
Affluent City

Nihonbashi
Fusion City

Shinagawa
Accesible City

Hachioji
Soothing City

Tachikawa
Discoverable City

Shibuya
Entertainment City

SHIBA, Tokyo Bay
Smart City

CASE STUDY

01

Conference

Metaverse Japan Summit 2024

The Metaverse Japan Summit 2024, organized by Metaverse Japan, was held at Muromachi Mitsui Hall & Conference on Wednesday, September 25, 2024, for the third time. It was held under the theme of Next Metaverse and attracted more than 500 participants.
Various sessions and case studies were presented spanning AI, Spatial computing and local government initiatives in relation to the Metaverse. There were also various corporate booths exhibiting at the venue.
The exciting JAPAN Metaverse Awards 2024 ceremony was delivered on the main stage and after the event, Metaverse Japan committee members and participants socialized at the lively after-party.

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CASE STUDY

02

Event

NIHONBASHI SPACE WEEK 2024

NIHONBASHI SPACE WEEK 2024, Asia’s largest space business event, was successfully held in November 2024 in the Nihonbashi area at Muromachi Mitsui Hall & Conference, Nihonbashi Mitsui Hall, X-NIHONBASHI TOWER and X-NIHONBASHI BASE.
Japan’s space industry is going from strength to strength, with the number of new entrants and organizations increasing and more than 100 domestic start-ups. Support is also expected from the Space Strategic Fund, and there is a focus on Japan's space business as international collaboration and co-creation progresses.
NIHONBASHI SPACE WEEK 2024 was attended by over 150 speakers, and over 100 companies and organizations such as the Japanese government and overseas governments, space agencies, academic institutions, and private space businesses. Over 60 space business groups exhibited the latest technology at the event and a business conference with many space industry experts was held, providing an opportunity to interact with key people at the cutting edge of space business. The event was a resounding success.

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CASE STUDY

03

Conference

NIHONBASHI SUSTAINABLE SUMMIT 2023

The Nihonbashi Sustainable Summit was held in Nihonbashi at Muromachi Mitsui Hall & Conference, within COREDO Muromachi Terrace. At this summit, conducted in September 2023, participants engaged in passionate discussions and sessions about the personnel and organization developments vital for survival in the age of AI.
Everyone from business proprietors to human resource personnel, CSR personnel, and young business people took part in the event. Discussions focused on three themes: "My Purpose," "Wellbeing Management," and "Next Generation Education."
Those who took part in the event said that it provided them with new insights by presenting them with an opportunity to reexamine the meaning of work and explore their own beliefs in greater depth.

CASE STUDY

04

Event

ECO EDO NIHONBASHI

At ECOEDO, visitors can experience Japan's traditional culture through the entire Nihonbashi area, and by taking in the sights and sounds of traditional yukata robes, lanterns, and wind chimes, they can see how the Japanese cool off in the hotter months. These typical summer sights trace back to the Edo era, between 1603 and 1868.
The shops that participate in the event offer discounts to customers wearing yukata. The event also features cool, summer-themed sweets, alleys where visitors can enjoy the tinkling of wind chimes, weekend summer festivals, and food stalls. With its traditional ways of enjoying the summer, Nihonbashi offers an unparalleled festive atmosphere.

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CASE STUDY

05

Event

SAKURA FES NIHONBASHI

Several of Nihonbashi's famous areas, such as Edo Sakura-dori Street and Nihonbashi Sakura-dori Street, have "sakura" (cherry blossom) in their name. Japan's culture of dining while taking in the beauty of cherry blossoms flourishes here. At SAKURA FES NIHONBASHI, visitors enjoy a cherry blossom viewing experience that fuses Nihonbashi's history with modern elements. With art shows, illuminations, music festivals celebrating the coming of spring, cherry blossom-themed dishes, and more, the entire area holds events that allow visitors to enjoy the cherry blossom with all five of their senses.

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CASE STUDY

06

Meeting

AG/SUM2019

AG/SUM is a global event that shines the spotlight on the frontlines of agritech, the fusion of agriculture and technology to help agriculture blossom into a growth industry. It was held for two consecutive years in Nihonbashi, in 2018 and 2019. This comprehensive convention included symposia that brought together startup creators and agricultural experts from Japan and overseas, an exhibition of companies developing state-of-the-art agritech products, and various networking opportunities. The convention's market was a community event held in a roof-covered 1,501sqm plaza and attracted not only event participants but also local workers and shoppers.

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