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CASE STUDY
01
Event
JNTO MICE Seminar & Music Event @ NOH THEATRE
The MICE Seminar was held on Wednesday, 26th February 2025 at Shibuya’s Cerulean Tower Noh Theatre with about 60 participants.
We welcomed Ayako Itagaki, Director, Japan Convention Bureau, Japan National Tourism Organization, to speak on Inbound Tourism & MICE Market Trends as well as Regional Partnerships using MICE. Participants learned about the latest MICE market trends and examples of how they have been used in regional revitalization.
After the seminar, participants were given a tour of the traditional Japanese restaurant, Cerulean Tower Sukiya, adjacent to the Noh Theatre, to see its potential as a MICE venue in Shibuya. A live ukelele performance was also given (by kaoru & Ma’ema’e) to commemorate the city sister partnership between Shibuya and Honolulu, an opportunity for further interaction between participants.
This event acted as a chance to view the venue, a networking session and a seminar with the aim of planning and developing MICE events in Shibuya. It was also a valuable opportunity to contribute to the promotion of future regional collaboration and international exchange.
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CASE STUDY
02
Conference
The 61st Annual Meeting of the Japanese Association of Rehabilitation Medicine
In June 2024,the 61st Annual Meeting of the Japanese Association of Rehabilitation Medicine was held in Shibuya at Cerulean Tower Tokyu Hotel, Shibuya Excel Hotel Tokyu, Shibuya Hikarie and Shibuya Cultural Center Owada. This event was organized by the Department of Rehabilitation Medicine at Jikei University, School of Medicine, and was attended by over 4000 delegates from the 5000 medical professionals (mainly doctors) who registered. Attendees spent an energetic four days in Shibuya deepening their knowledge and interacting with colleagues through various events.
This edition of the event was also open to the general public, with a public lecture held for four days during the meeting period. It provided an opportunity to think about health, life expectancy and an inclusive society, and promoted exchange and interaction among local residents. Attendees were also able to enjoy the charm of Shibuya, with discounts at restaurants or sightseeing spots, and spots prepared where they could take photos. The event, themed ‘the city that turns differences into power’, was immensely successful promoting learning and exchange in the local committee while showcasing the charms of Shibuya.
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CASE STUDY
03
Meeting
U.S.-JAPAN COUNCIL Annual Conference
The U.S.-Japan Council is an educational nonprofit organization established in 2008 by Japanese American leaders with the aim of strengthening U.S.-Japan relationship by developing global leaders. It held its 2022 Annual Conference at the Cerulean Tower Tokyu Hotel from October 27 to 28.
This was its 11th Annual Conference and marked the third time the conference was held in Japan. The conference brought together regional, national and international leaders from government, business, academia and nonprofit sectors to discuss the current status and future of U.S.-Japan collaboration.
Roughly 700 people took part in the conference, 400 of them visiting from the U.S., working together to realize the U.S.-Japan Council's mission of developing and connecting diverse leaders to create a stronger U.S.-Japan relationship.
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CASE STUDY
04
Meetings / events / receptions
This is Quebec / MUTEK.jp
This is Quebec was held during MUTEK.JP Edition 4 from December 11 to 15, 2019, at Shibuya Hikarie Hall. This is Quebec, showcasing the digital creative industry of Quebec, Canada, featured booth exhibitions from 40 entertainment and technology companies with 150 people participating from Quebec, invite-only meetings, symposia, and a reception. MUTEK.JP is a Quebec-based electronic music and digital arts festival open to the public during which ticket-holders can enjoy various exhibitions, live performances and shows.
Outdoor spaces such as Shibuya River were also used as unique venues, and the event attracted over 7,500 visitors.
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