MICE Hubs 
CASE STUDY
01
Meeting
U.S.-JAPAN COUNCIL Annual Conference
The U.S.-Japan Council is an educational nonprofit organization established in 2008 by Japanese American leaders with the aim of strengthening U.S.-Japan relationship by developing global leaders. It held its 2022 Annual Conference at the Cerulean Tower Tokyu Hotel from October 27 to 28.
This was its 11th Annual Conference and marked the third time the conference was held in Japan. The conference brought together regional, national and international leaders from government, business, academia and nonprofit sectors to discuss the current status and future of U.S.-Japan collaboration.
Roughly 700 people took part in the conference, 400 of them visiting from the U.S., working together to realize the U.S.-Japan Council's mission of developing and connecting diverse leaders to create a stronger U.S.-Japan relationship.
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CASE STUDY
02
Meetings / events / receptions
This is Quebec / MUTEK.jp
This is Quebec was held during MUTEK.JP Edition 4 from December 11 to 15, 2019, at Shibuya Hikarie Hall. This is Quebec, showcasing the digital creative industry of Quebec, Canada, featured booth exhibitions from 40 entertainment and technology companies with 150 people participating from Quebec, invite-only meetings, symposia, and a reception. MUTEK.JP is a Quebec-based electronic music and digital arts festival open to the public during which ticket-holders can enjoy various exhibitions, live performances and shows.
Outdoor spaces such as Shibuya River were also used as unique venues, and the event attracted over 7,500 visitors.
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