MICE Hubs 
Contents
CASE STUDY
01
Conference
The National Commercial Education Research Conference
The National Commercial Education Research Conference, held by the National Association of Commercial High School Principals and the National Association of Commercial High Schools, is a Japanese research conference featuring reports of exceptional commercial education initiatives and presentations of research results. The 71st National Commercial Education Research Conference was held in the Takeshiba area from July 31 to August 2, 2023.
The event was held as a multi-facility MICE event, with Tokyo Portcity Takeshiba's Port Hall as the conference's main site and AP Hamamatsucho as the breakout meeting site. Participants in the conference gave research presentations and engaged in research discussions regarding commercial education in Japan, covering fields such as marketing, management, and accounting.
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CASE STUDY
02
Event
Kyu Shiba rikyu Yakai
The Kyu Shiba Rikyu Evening Party is a light-up event held in the Kyu Shiba Rikyu Gardens that combines cutting-edge creativity and technology to bring out the unique nighttime allure of the historic Japanese garden with authentic Japanese flavor. The party has been held five times in summer and fall. Spotlights and projection mapping beautifully highlighted the trees and stone lanterns of the gardens, which have been designated as a cultural treasure. With ambient music, the event provided visitors with a new way to experience Japanese culture. There were also food stalls and seating in the gardens, where visitors could savor Japanese cuisine and sake. The artistic combination of all elements made this MICE event a harmonic blend of traditional culture and the latest technology.
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CASE STUDY
03
Meeting
National Area Management Network Symposium
In September 2020, Japan Area Management Network held its annual symposium and reception. Approximately 100 attendees gathered in the Port Hall for this hybrid event that connected panelists and participants across the country. Following the symposium, an excursion from WATERS takeshiba to Hi-NODE Pier was organized for participants to experience the wonderful opportunities the waterfront area offers. The event concluded with a reception in Hi-NODE, providing an opportunity for participants to interact with each other while enjoying the open atmosphere of the waterfront.
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CASE STUDY
04
Meeting
Hamamatsucho Harvest Festival — Hama-Matsuri
The Hamamatsu-cho Harvest Festa, one of the Hamamatsucho area's most prominent events, was first held on November 3 and 4, 2007, and was designated as "Cultural Broadcast Days." In 2019, the Festa celebrated its 13th year with the theme "A Great Harvest Festival of Culture and Food." Initially known as the "Green Sound Festa," the festival was rebranded as the "Harvest Festival" in 2019 to better reflect the Japanese saying that autumn stimulates the appetite. Therefore, besides offering fantastic cuisine recommended by Nippon Cultural Broadcasting radio personalities, the event also featured various food-related programs to promote "connections between people and the community" and "social and cultural exchange" through food.
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