MICE Hubs 
Tokyo Waterfront Area - A MICE Hub along the water, brimming with new Tokyo appeal
Odaiba
The story behind Tokyo's Odaiba area is an unusual one. Over two centuries ago, it was a trading post on reclaimed land, but now it is home to many world-class event facilities, massive shopping centers, and iconic buildings, wrapped in a resort-like atmosphere. The Tokyo Waterfront has exploded in popularity in the past ten years, further boosting its growth and capabilities. As a result, business events from around the globe are being hosted here. A substantial amount of its MICE (meetings, incentives, conferences, and exhibitions) business is from Asia, and the Tokyo Waterfront's modern and comfortable venues can accommodate all of this demand. In Odaiba, planners looking for new spots to hold events in Tokyo will, without a doubt, find everything they need to make business events a success.
Overseas participants arriving in Japan via Haneda or Narita Airport can access the area quickly. Central Tokyo is connected to the Tokyo Waterfront by the Rainbow Bridge, which leads directly to its heart. The fully automated Yurikamome monorail enables comfortable exploration of Odaiba. It also offers an excellent view of the bay's coast.
Rainbow Bridge and Yurikamome
The Waterfront area houses several major MICE sites. Tokyo Big Sight, Japan's largest exhibition site, holds over 300 events annually, attended by over 1.5 million people. There are many large-capacity hotels to meet every budget range, so planners and participants can flexibly choose hotels based on their needs. Because of its tremendous capacity, the Tokyo Waterfront is the perfect choice for those planning to hold large meetings, academic conferences, conventions, and exhibitions. It is a new area, and most of the facilities are less than 20 years old, so not only are they highly modern, but the equipment and infrastructure are state of the art, meeting the requirements of MICE organizers. Most of Odaiba's land was reclaimed several centuries ago during the Edo era. This contrast between old and new allows visitors to learn about and recognize the area's heritage, adding a new dimension to business event attendees' experiences.
Tokyo Big Sight
Odaiba is also perfect for teambuilding tours and small gatherings, for which two types of cruises are especially well-suited: yakatabune (houseboats), which are like traditional Japanese floating homes, and modern Hotaluna cruises. Both provide truly unique and fascinating views of the Tokyo Waterfront's scenery, such as Rainbow Bridge and Odaiba, that passengers can take in along with exquisite meals. The Tokyo Waterfront also offers unparalleled opportunities to see the finest fireworks, launched from a platform docked in the bay. Taking in the sights of a firework show from an observation platform makes for a perfect event closer.
Yakatabune and fireworks
Organizers planning business events in Odaiba face a dizzying array of choices. There are indoor and outdoor options, so event planners can select the perfect venues for individual groups. Odaiba also appeals to the environmentally-minded, one of the top examples of Tokyo's sustainability efforts. Odaiba's culture is highly focused on the environment, and 100% of metal, food products, and construction waste is recycled.
Landscape of Odaiba
It's no surprise that the Tokyo Waterfront has grown in popularity in every sector over the past two decades. Despite its compact size, it is surrounded by water and has a spacious, wide-open feel. The expansive leisure facilities and greenery relax event participants and allow them to enjoy their free time. Innovative venues are constantly being constructed, providing event planners with new opportunities and inspiration. This calm, relaxed environment contrasts with the hustle and bustle of central Tokyo, making the Tokyo Waterfront a true hidden gem of the MICE industry. Odaiba is the perfect spot for planners who are looking for fresh new Tokyo venues but do not want to sacrifice convenience, capacity, or quality.
