MICE Hubs 
Contents
CASE STUDY
01
Meeting / Incentive
The 29th International Cartographic Conference (ICC2019)
From July 15 to 20, the International Cartographic Association (ICA), the world's only cartographic academic society, conducted an international conference using the facilities of the National Museum of Emerging Science and Innovation, the Tokyo International Exchange Center, the Telecom Center Building, and more. This global conference was attended by cartography experts and researchers from around the world and attracted a wide range of participants, from map experts to Japanese map lovers. The event included an international map exhibition of 386 maps, including ordinary maps, nautical charts, and atlases, along with a children's map exhibition showing 188 maps drawn by children across the globe.
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CASE STUDY
02
Meeting / Incentive
Familiarization trips
In August 2017, TCVB conducted a familiarization trip for Asian meeting planners. Tour participants visited hotels, learned about the environmental initiatives of Fuji Television and the Tokyo Metropolitan Government, explored unique venues, and enjoyed cultural experiences. TCVB shared the charms of the Tokyo Waterfront with meeting planners, showcasing it as a new potential MICE destination. The tour was also an effort to increase the area's presence as a MICE resort in Tokyo, with the whole Waterfront coming together to promote its MICE features.
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CASE STUDY
03
Exhibition
Exhibitions, international conferences, and events held at Tokyo Big Sight
The Tokyo Waterfront is home to one of Japan's largest convention facilities. Every year, it hosts over 300 events and is visited by over 1.5 million people from across the world. These events include B2B exhibitions such as the Tokyo Motor Show, which attracts 1,300,000 visitors, the Japan International Machine Tool Fair (JIMTOF), the International Robot Exhibition, and the International Home Care & Rehabilitation Exhibition, and many B2C exhibitions such as comic art and tourism expos.
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